Electronic Colour Design
Imagemaster™Imagemaster™ is an IT tool allowing the design of colour on screen electronically. Not only that, it also gives you the opportunity to assess new colours, themes and brand iterations without resorting to endless sample comparisons and costly moulding trials. A lot of time and money can be saved through the utilisation of our Imagemaster™ system
How is it done?1. Your concept product or existing brand, product or moulding and all visible component parts are digitally imaged and separated.
2. The product can now be recoloured utilising the three main dynamics of colour
i) Hue - change the shade of the colour itself
ii) Chroma - increase brightness of the colour
iii) Light/dark - increase or decrease as required
iv) Special effects can be introduced
3. Your existing range of products could be recoloured using the colours you offer as standard options
4. Various components can be coloured in their individual colour and manipulated independently
5. You can experiment with the all the variables until you have found what you want, or at least narrowed your choice before resorting to expensive plaques, samples and moulding trials, e.g.:-
- Different hue same chroma (see cap illustration ) or
- Same hue different chroma, lighter/darker options, colour range fine (see VO5 bottle range) or
- Assess new range colours against existing competitor products
Once the colours are chosen an accurate digital image of all the chosen colours can be produced and sent to all interested parties e.g. designer, brand owner, production facility wherever they may be in the world. The associated colour data is saved and stored with the chosen colour and can be retrieved by our laboratory for eventual plaque and sample production.
- View calibrated colour on screen and print a calibrated print
- Assess colour themes on development products
- Assess product against competitor
- Cut down on unproductive moulding trials, plaques and products
- Real-Time colour design
