Colours are incredibly compelling.
They significantly impact our emotions and how we behave, and in certain contexts, their effect is universal, but our perception of colour is largely subjective. How we respond to certain hues is dependent on a number of factors, including gender, age and culture.
Of all the elements of design that appeal to our emotions – including shapes, words and images – colour holds the most influence.
So when using them, it’s crucial to consider what they communicate. Who do they speak to, and what do they say?
Colours inform how the viewer should start to feel. So from a branding perspective, they should represent the purpose and personality of a product or brand. For example, the colour blue is perceived as reliable and trustworthy, making it a popular choice for a corporate business. Green often points to wholesomeness and nature, so it’s often adopted by wellness brands. And red symbolizes prosperity and power in certain cultures. So what we learn here, is that used strategically, colour can effectively position a brand in the minds of its customers.
The emotional impact of colours can also be used to a brand’s advantage. Red and orange shades make us feel hungry, which is why they abound in the food industry. Blues and neutral colors have a calming effect, while yellow can be energizing. If you want to make your audience feel a certain way, the right colour or colour combination can make your intention known.
All the colours we develop at PMB can be produced in a wide range of materials suitable for most processing methods, which means that entire range of products can be created with ease. We can produce a masterbatch or compound with various pellet sizes to suit your needs.